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Millie's Pet Services was founded in 2017 by me (Vicky) and my mum (Shirley), both spaniel mad pawrents! Millie's Pet Services has been tailored to the doggy pawrent who lives a busy life but wants the best for their fur-kid and advice that they can trust. They want good quality products, with the ability to tailor food, treats and toys to their dogs' lifestyle and they want to have fun in the big outdoors with their furiends!
As an established buinsess, who has grown (and dare I say pivoted) through a difficult economic climate, we understand what it takes to build a loyal customer base and social media presence.
The Millie's Pet Services blog aims to answer every question that you could have about the services that we provide, the industry in which we operate and well anything that our readers would find interesting (aka ... we love to go on dog-friendly adventures)! That's why we review accommodation, training tips, suppliers of pet-related items, days out and even doggy exercise ideas!. My aim is to keep the overall feel of a lifestyle blog capturing our own dog-friendly adventures as well as being helpful to our own customers.
Our blog is supported by our social media presence and we focus primiarly on Facebook, and Instagram and our email list. All of which are steadily growing month on month. During the time I've been blogging, it's clear that social media is continually changing and we are too. This ensures we continually adapt to our customer's needs and can support our suppliers and peers with their campaigns too.
Product Placement
Comps & Giveaways
Stockist and Links
Blogs and Vlogs
Reader Profile
Millie's Pet Services typical reader and customer (primary booker) is a Female between the ages of 25-44 and lives in the UK. They are fur-kid mums and dads who care about the dog food and treats that they feed their dog and they feel guilty leaving their pets at home. They want to ensure they can enjoy their time with them when not at work.
They may not always love the outdoors but they want to do the best for their fur-kid and they love spoiling them. We share a passion. A passion that is 100% focused on the four-legged family members. That's why they choose Millie's Pet Services time and time again.
Our readers are predominantly based in and around Angus and Dundee but we regularly have pawrents travelling from afar as Brechin, St Andrews and Fife due to the range of treats and accessories that we stock. And even fruther afield to hire our Luxury Dog Friendly Campervan - Harley.
Do we share the same ideal client?
What can we offer?
Now we've established that we have the same ideal client, can I help you get in front of our readers and clients? Can we help you establish social proof with doggy pawrents?
I appreciate a good visual photograph and a great video sequence. However, they should enhance a product/service review rather than be the sole focus. My blogs will review the full experience with quality writing, photography and videography supporting that visual content.
Where I have received a product, service or discount as part of a review, this will be disclosed.
When collaborating, I will only work with brands that are relevant to my reader's lives and myself personally. I will provide:
- My own thoughts and opinions
- Honesty. I will point out any concerns or downsides to a product or service for particular readers. If I love it, we'll say so (and are unlikely to shut up about it).
- We will review the full experience from ordering to delivery and pre-booking information etc.
- Copies of reviews pre-publishing if required
- Original photography and/or videography
- Millie will, of course, be a keen tester along with her brother Harley and our other family pets if required
- All blogs/content will include links back to your business as relevant
- Dedicated social media posts across all my channels
- Consistent distribution of content and regular recycling of blogs/reviews via all platforms.
- An engaged and loyal readership and social media following
- Quick follow-ups and a timely write-up
- SEO optimisation.
My aim is to connect with our shared followers and readers and engage a wider audience with insightful reviews that will be found long after the publish date.
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